In 2016, the Italian company NYKY, founded in Treviso, conceived Oof – the result of Michela and Alessandro Biasotto’s passion for fashion. The brand is renowned for the quality of its jackets, coats and outerwear, and is also particularly mindful of sustainable fashion – it employs recycled fibres for its garments’ padding and no longer uses animal fibres. Oof exemplifies how style, taste and quality can be achieved by being ethical and green, without compromising on clothing’s functional and aesthetic qualities.